SHARING YOUR STORY

NEW SOCIAL RETAIL TRENDS

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Our Approach

This really is super simple – share your story! That’s it! 

Now there are a ton of ways you can do that, and we have tools and tips for keeping things easy and simple. You don’t have to be an expert to start sharing what has been working for you. And if you are still waiting for your story to take shape, then we have a whole community of people who testify to the amazing difference these products and this opportunity are making in their lives. 

The bottom line is, you are not alone and once people connect with your story, something miraculous happens – synergy!

We walk you through our exact system for sharing on social media and using today’s technology to reach people just like you who are looking for the same things you are. In fact, this same method is used by millions to bring needed answers to the marketplace. 

Social Media Is Turning Into Social Commerce

And it is Becoming More and More Doable for Beginner Marketers

The community and social aspect of sharing online remains one of the most effective means of growing awareness for products across the globe. It levels the playing field so anyone can grow a thriving business. Here are some important trends for the current year and beyond.

Live streams get more popular

2020 saw a huge uptick in livestreaming as social distancing became an issue. While the situation continues to evolve in 2021, people have gotten used to being able to interact with brands live without ever leaving their homes. This trend is only increasing as the effectiveness of livestreaming proves profitable.

Stories as a content format

More than 500 million users interact with Instagram Stories every day. So although Instagram Stories were already a dominant content format in the previous year, they’re not going away any time soon. Studies show that people tend to spend more time viewing videos. 51% of brands are already using videos in Stories, and the number will likely increase.

Conversations and authenticity rule

Users are becoming more and more savvy in spotting the sales pitch. They crave authenticity and transparency. That is good news for the newbie. Statistics are trending upwards for quality information or production value. That means you don’t have to have a home studio to help people.

How to Use Social Media To Share Your Story

Here’s some ideas you can use to be effective using social media, gain followers, and become more engaged with your audience:

  • Add a Blog to Your Social Media Platforms! Blogging is a must for any company with a social media presence. Whether you have a blog or not, you’ll want to add a link to your site (or social profile). Your blog content needs to be written to inform and educate your followers about you and your products, as well as to inspire them with relevant content.
  • Use video whenever possible! Video is a huge trend in social selling. If you don’t want an official YouTube channel, you can try video on social media outlets like Instagram and Facebook. Video on social media outlets like YouTube are great because the people who do like to watch video will be watching the video itself and more likely to remember it than a static image. Make sure you’re using a quality camera if possible so that the videos you are uploading are professional and of high enough quality. Another challenge to keep in mind is many companies are uploading low quality videos that make them look unprofessional and sloppy. Make sure your video quality is high enough so that people aren’t constantly rolling their eyes.
  • Build relationships. When you get to know your viewers and readers, they’ll be more likely to follow your advice. When you provide answers to questions they ask, your engagement rate will go up. Be as real as possible! Your fans want to see you as a real person, not some faceless brand. Put yourself out there and you’ll begin to build some amazing new relationships. You can’t go to Facebook and make a page or go to Twitter and make a list and expect the world to come to you. You have to put in some work!
  • Get social! Social media can be a great opportunity to interact with your current and potential customers. Let’s face it; if someone likes your Facebook page or they have a Twitter account, they want to know when you have an update. Social media platforms are an inexpensive way to reach your community. Take the chance to build a relationship with your community; the more engaged you are, the more they are likely to follow your lead.
  • Content quality over quantity! To be truly effective, you must build your brand and build trust, so you can convert social connections to sales. So, it’s important to look at social selling from a quality over quantity viewpoint. What do we mean by this? First, don’t over-use the social channels. You want to use these platforms to add value and engage your audience and you can’t just add a bunch of links, you must create unique, personalized content. This, in turn, gets your content viewed and shared by others, in a way that’s meaningful and valuable. Also, don’t be afraid to ask your friends to share your content. In this way, you won’t just be growing your reach by building your brand’s reputation, but you can also get your content in front of new people and create connections!